Sound is an integral part of our daily lives. From the music we enjoy to the way we interact with our friends, colleagues and family — sound can transform the way we interpret and experience the world around us.
Sound is also frequently overlooked. Take for example how an audio engineer will meticulously tweak every detail of a record, only to have the final product played on the worst possible audio system — or, how so many video conferences in the workplace have pristine HD video with incomprehensible audio. It's safe to say, sound quality can often feel like an afterthought.
At Shure, we created Sound Hub to raise the profile of sound across all aspects of personal and professional life. Through the expertise and insights of our regular contributors from all areas of the industry, you will find helpful info, hints, and tips for better sound.
Live sound production is all about crafting the moment. The best live performances combine great talent with spectacular sound to create life-long memories for the audience. Unlike studio production, though, you've only got one shot at getting things right. Get it wrong, and they'll remember your show for all the wrong reasons; get it right, and results are significant.
Join us as we tackle the key challenges facing modern live sound engineers.
World-class studio sound production is part art, part science. The best studio producers work like an additional band member to help squeeze the most from each performer, and when all is said and done, the final recordings ultimately stand or fall on the engineers' sonic signature. By offering the perfect blend of technical know-how and creativity, great engineers become the glue that bonds everything together.
Join us in discussing the significance of great studio sound.
Coherent sound quality is essential for effective communication. Key business relationships are won or lost by our ability to articulate ideas clearly and build rapport, yet in the age of widespread HD video, it's easy to forget that the majority of critical information is often speech, not video. Without clear sound, communication quickly breaks down, and this is true throughout all aspects of our lives. From boardrooms to cinemas — conferences to restaurants — clear sound is imperative.
Join us in raising the profile of sound in A/V.